About Us

Schoolblazer is the UK’s leading school uniform supplier best known for its dedicated commitment to delivering exceptional garments and first class service.

We have built relationships with leading textile innovators around the world, bringing new ideas and styles to over 180 schools in the last 10 years. From country tweed to city pinstripes, we use our expertise to ensure that changing uniform supplier is managed smoothly and effectively.

We Have a History of Designing the Future

We were one of the first to offer a truly bespoke school uniform; the first to include free name-tape application as standard; the first to offer an online shop for parents to purchase at ease; and the first to introduce Intelligent Sizing.

Our ‘firsts’ have been the benchmark.

Even now, over 90% of our garments fit first time, removing the need for pop-up shops or fit days. The revolution is just getting started.

Our Culture and Values

We Make it Easy
for our Customers
We Deliver on
our Promises
We Care
We Innovate
and Learn
We are
One Team

The Schoolblazer Team

We have a 30-strong team at our head office in Oundle, with a further team of 25 machinists, warehouse operatives and sewing specialists in Mansfield.

We’re a young company established in 2004. Being small, we have the ability to listen to our customers’ views and make changes quickly. There are no big company politics! Please don’t hesitate to contact us with your opinions be they positive or negative – we’ll listen either way. The founders, Robin Horsell and Tim James, focus on strategic development but in reality Louise Crofts runs the business. Robin has a background in supply to Marks and Spencer having been a main board director of M&S’ biggest supplier. Tim has a retail background and was Buying and Marketing Director of Homebase. Louise is the rock on which the business is founded and despite having two young children, keeps a firm handle on the tiller to make sure we’re on the right course and avoiding icebergs! As Managing Director, Louise has responsibility for all aspects of day to day management, including buying, finance and operations. If Louise says it can’t be done – you can be sure that every avenue has been explored! Jane Dexter is our Finance Director. She is a fully qualified ACMA and is very clever. She is the navigator that prevents the Schoolblazer ship hitting the rocks. Jane is responsible for producing our management accounts and we are grateful for her diligence in delivering them accurately and on time. Jane works with Tim to ensure our bank’s continued support, delivering our A* credit rating. Technology Director, Ray Beaumont looks after all our IT needs at head office, in our warehouse and on the web. He also leads the design, development and support of our bespoke e-commerce and back-office systems. His background includes a diverse range of businesses, most recently as CTO at Hemscott PLC. Chris has joined the board of Schoolblazer to head up our business development, with a particular focus on our sports brands. Chris has an impressive CV (much better than our other salesman, Robin!) He has a degree in Economics from Loughborough University and has spent his career in sport. His last position was as Sales and Marketing Director at Kukri Sports. He brings a whole new perspective to our sports strategy and can’t wait to tell our customers our exciting plans.

Founders & Directors

Chris Marshall

Sales Director

Jane Dexter

Finance Director

Louise Crofts

Managing Director

Ray Beaumont

Technology Director

Robin Horsell


Tim James


Schools Team

Amanda Andrews

Product Manager

Amanda works on our new school implementations, ensuring every product detail is signed off by our customers and making sure through her diligence there are no c*ck ups! She also builds our new school websites, ensuring they are delivered to you on time and to specification. She brightens our day with her smile and constant inappropriate innuendos.

Clare Burrows

Account Director

Clare has worked at Schoolblazer for 10 years, spending most of her time with Robin. She deserves a medal, but instead we promoted her to Account Director. Clare makes sure that all our school customers can’t stop talking about how fabulous we are, because she is responsible for their wellbeing. If there is a problem – Clare is all over it making sure that it’s resolved instantly. Outside of work, Clare will often be seen out on her horse team chasing, including the boys!

Harriet Lomas

Product Manager

Harriet is responsible for all those really important sales admin jobs that need lots of attention to detail, something that doesn’t come naturally to sales people! If you look after one of our shops or you buy through Schoolblazer Direct, you will be familiar with Harriet’s diligence. She is a trained Barista, not that you’d notice with the quality of Schoolblazer coffee!

Laura Sharrock-Long

Account Manager

Laura used to live in Corby, but never made it to work on time because her wheels were always missing from her car, so she moved to Rutland, and now is part of the country set. She has an HNC in Business in Marketing and originally applied to work within our marketing team, but we liked her so much we decided to let her loose on our customers. She is teaming up with Clare to take responsibility for ensuring our Schools think we are fabulous, manage our critical paths and wrinkle out decisions on product as an Account Manager. She has to spend a lot of time in the car with Robin and Clare so be sympathetic if she appears frazzled.

Natalie Fisher

Product Manager

Natalie is responsible for the timely delivery of our Limitless Kit staff wear and teamwear orders. This is a very important role. Our competitors tend to deliver their cricketwear orders in the winter and their rugby orders in the summer. Not at Limitless – Natalie is a total fascist in making sure things happen on time for our customers and if things go wrong, you can be sure she will have gone the extra mile to put it right.

Marketing & Design

Annabelle Williams

Junior Designer

Annabelle is our very talented designer. She has a Masters in Fashion Design. When we interviewed her she blew us away with her hand-rendered design but did not have the necessary IT skills to meet the brief. So, she set off and learnt them, and the rest is history! She brings an exciting dimension to our design team.

Louise Allard

Marketing Manager

Louise is amazing – she speaks French and German, has a degree in French studies, A levels, plays hockey, but most importantly knows how to operate a chair lift! Louise’s linguistic abilities also means that she can work her way through the jargon of marketing and the mysteries of social media to ensure our brands of Schoolblazer, Limitless and Limitless Bra are always on message. Make sure you follow them on Instagram – you’ll love our commitment to our philosophies.

Maisie Huseyin

Brand Manager

Maisie has joined our expanding team to look after marketing for Schoolblazer. We have built an enviable reputation with our schools and are always first choice when it comes to considering change; Maisie is responsible for keeping Schoolblazer front of mind.

Maisie is a graduate of Loughborough University in English, as well as a trained barista! She has also discovered that when we eventually can return the office, she will be sitting opposite Robin. A much fought over office position.


Michelle Caulkett

Optitex Pattern Technologist

Michelle has joined our Design team to lead on the integration of some amazing software that will further improve our garment fit and also reduce our dependance (and the obvious environmental impact) on sampling. Michelle brings to Schoolblazer extensive experience on garment technology and fit, having worked for Berghaus, Paul Smith and Dewhirst in the past. Luckily for Robin, she couldn’t remember meeting him at Dewhirst so those skeletons can remain in the cupboard.

Simran Bhamra

Marketing Intern

Simran is joining us as our first Marketing Intern; she is a placement student at De Montfort University where she is studying fashion buying with marketing. In her spare time, she used to teach sewing skills! I’m sure she will bring some excitement and sunshine into the team.

Customer Services Team

Alison Thorpe

Customer Care Director

Alison heads up our Customer Care Team and if you find that your call has been referred to our Head Office you will invariably hear from Alison. Her calm and sunny demeanour will smooth any crisis! You can be sure she will move heaven and earth to help resolve your query.

Niamh Harrington

Customer Services Assistant

Niamh came to help us out on customer services over the summer of 2018 and liked it so much that she begged to come back for her year’s placement from Northumbria University, where she is predicted a first in Business Management. That will make her over-qualified for Schoolblazer. She describes her key achievements at University as “Made it to Cosmic Tuesdays 11/12 weeks in a row in semester 2 and made it in to all my 9 ams on a Wednesday”. That alone qualifies her for a career at Schoolblazer.

Buying and Merchandising Team

Amy Turpin

Merchandising Administration Assistant

Amy supports the merchandising team ensuring that customers’ orders are fulfilled as quickly as possible. Luckily for Amy she doesn’t have a long commute to work as she lives 2 minutes away. She enjoys working in a team and facing a new challenge which includes trying to refrain from her love of shopping.

Charlotte Clay


Charlotte is responsible for all of our uniform purchasing. Charlotte has recently undergone a style makeover to ensure that she can procure service from our suppliers that would be out of reach to other schoolwear retailers. Charlotte often travels to Indonesia to make sure our garments are being made to the highest standards and our manufacturers are meeting their obligations on ethical trading.

Daniel Legon


Daniel has joined us as a Merchandiser, working alongside Darren and Julie. Previously he worked with Go Outdoors, Asics and Dunelm in merchandising so he must be used to being blamed for not having enough or having too much stock! Luckily for Daniel, there’s no blame culture at Schoolblazer – we just learn and try to find a better way next time.

Daniel and Darren will be part based in our Mansfield office/warehouse, so they can be in touch with Operations Director, Sean.

Darren Taft

Senior Merchandiser
Darren joined Schoolblazer to boost our Merchandising team. That’s a massive task, we have over 40,000 products and Darren has to make sure they are all in stock, all of the time, without having too much. It’s the definition of a thankless task, but he will be up for it, having spent most of his working life working for a big Marks and Spencer supplier, trying to predict their whittling demand (another thankless task!). He’ll be good though as he went to the same school as our Operations Director Sean who is fabulous.

David Robinson

Merchandising Administration Assistant

David used to work for our next-door neighbours but quickly realised it would be much more fun at Schoolblazer. He then found himself sat next to Julie Catling and had to listen to her stories. He wasn’t expecting that booby prize! David works in our merchandising team, tirelessly ensuring our products are delivered on time. He’s a keen footballer, having been part of the Peterborough United academy, and worked before at Derby County.

Debbie Smith

Import/Export Coordinator

Debbie is a vital part of the Buying team. She is responsible for shipping so works very hard to ensure our product does not get stuck in customs or held up by Brexit style red tape. She’s a mother of two and a little older than the others so has to stop listening when the younger members of the office are discussing their weekend antics.

Julie Catling


Julie is responsible for all of uniform purchasing. That is a very complicated task as there are so many variations but through her great tenacity she gets it right! Julie makes sure that we have the right levels of stock in our warehouse to fulfil all of our orders and spends her time chasing our suppliers to ensure that our stock arrives in good time. Outside of work she loves bellringing and the WI. No! don’t judge her; she’s lovely!

Madison Smith

Assistant Buyer

Madison joined Schoolblazer in 2019 as an intern from De Montfort University. We believe in getting our interns immersed in every aspect of our business. There is no tea making. She loved it so much she decided that she wanted to come back and after achieving a magnificent first in Fashion Buying and Marketing she is now bringing youth to our buying team.

Rachael Collins

Garment Technologist

Rachael is a graduate of De Montfort University and pursued a career in garment technology working for several second division retailers including Tesco, Next and Boden before seeing the light and joining premiership Schoolblazer. Her first day was made considerably brighter when she discovered she was sat opposite Robin. She’s a lucky girl…

Robbie Smart

Merchandising Administrator

Robbie Smart left the company in January 2020. At his exit interview he said “Schoolblazer was the best company he had ever worked for”. Unfortunately, due to the pandemic, his plans did not work out so we are delighted to welcome Robbie back as Merchandising Administrator. Robbie, as we expected was straight back in the saddle helping the team chasing down deliveries to our warehouse.

Stephen Lewins

Data Analyst

Stephen is responsible for the merchandising of our uniform and sportswear and uses clever forecasting tools to help the buying team to purchase the appropriate levels of stock for each school. Stephen has a mathematics degree and talks in a language that only Tim really understands.

Steve Tuck

Buying & Merchandising Director

Steve heads up the Buying and Merchandising Team and oversees all sportswear and uniform purchasing, making regular trips to our factories in Indonesia and Sri Lanka to monitor production and to source new products. Steve also ensures that our suppliers meet our strict ethical and environmental standards. Steve is a keen oarsman, regularly testing our Limitless sportswear products himself.

Finance Team

Julie Shields

Finance Assistant

Julie looks after the Schoolblazer financial administration and is responsible for paying, not making excuses to, our fantastic suppliers. She also has the most important job in the office – paying the team’s wages and their expenses. You’ll often see Julie telling Robin off for incorrect expense claims; she says he’s worse than politicians! Julie is always the life and soul of the Schoolblazer Christmas party.

Kim Dodd

Management Accountant

Kim has only been with us a couple of weeks and is already tired of the tickle stick jokes, which the rest of the office find really funny…small minds…Kim has fought her way up from a secretarial role in her first job to being a fully qualified accountant to MAAT level. You’ve got to admire anyone who has achieved that whilst having to earn a living. There’s no doubt her enthusiastic outlook will shake up our accounts, helping Jane to navigate the company away from any icebergs.

IT Team

Adam Brooks

Agile Delivery Manager

Adam is our agile delivery manager. What on earth is that I hear you ask? Well, if his moves at the Schoolblazer Christmas party are anything to go by, he certainly passes the agility test.  In reality, Adam has a very important role. He has to marshall our software developers, camped out in their mancaves, to ensure they meet our IT delivery targets. He’s very good at it as you can see from the way our website constantly improves.

Hayden Melville

Senior Analyst Programmer

The girls in the office got very excited at the prospect of a big muscly Kiwi in the office. Hayden did not disappoint even though it would appear from his girth that his All Black days are long behind him. Hayden works in our IT Department on something called software. His CV has words like Widget, Android and something called GitHub. It’s a total mystery to us all, but one thing we do know is we wouldn’t be without his cheerful smile and super helpful demeanour.

Jon Hudson

Infrastructure Manager

Jon is the IT wiz of the office. He defected from our excellent IT support company, Cambridge Networks, to join the Schoolblazer team. Whenever anything goes wrong IT-wise, Jon is your man. Like when Robin can’t log on to Facebook or other such crises! Jon attended the now famous Schoolblazer summer barbeque. We think this event alone persuaded him to jump ship.

Melvin Burton

QA Tester

Melvin made his mark at “Alert me”, more commonly known as Hive. This clever technology remotely controls all aspects of your home and was bought by British Gas for a tidy sum. Unfortunately Melvin was not a shareholder so has had the foresight to join another clever company, Schoolblazer. In his role he will test the amazing gizmos our IT development team come up with and send it back if it doesn’t work. There is no “Hive” for the IT developers!

Renee Myrie

QA Analyst
Renee works with Melvin to QC the work that our developers produce so that we don’t unleash bugs on our customers. Renee is a qualified microbiologist, so bugs are her specialty. Girl power!

Tejas Patel

Software Developer

Tejas has a degree from De Montfort University in Artificial Intelligence and Robotics. His CV requires artificial intelligence to understand – it’s filled with strange words like Dropwizard and Browzerstack. Tejas will, I’m sure in no time, will be making a real difference to the amazing team that keep our website the envy of our competitors.  He has just become a qualified scuba diver. Presumably he’s thinking of relocating his mancave underwater?

Operations Team

Leanne Ryan

Stock Control Manager

As the name suggests, Leanne is Sean’s sister. Leanne is the Schoolblazer font of all knowledge! She has an encyclopaedic knowledge of our product range and takes responsibility for all goods in and processes all garments arriving at the warehouse. Leanne ensures these pass our rigorous QC examinations prior to release to the pick face.

Sean Ryan

Operations Director

Sean is the legend that is our Operations Director. Sean joined the business as a packer and has risen through the ranks to run our whole Schoolblazer Logistics operation. This is no mean feat. He has responsibility for distributing nearly half a million items over the summer period and sewing on 5½ miles of nametapes per day! In 2018 we shipped all of our orders within two days – a testimony to his warehouse team!

Globalisation and Ethical Trading

At Schoolblazer we believe that free and fair trade is an important way to spread wealth around the world.

Learn more about ethical trading

Are you a Schoolblazer parent?

Call our Customer Helpline on 0333 7000 703, email customerservices@schoolblazer.com, or use our Contact Form.