The Schoolblazer Team

We're a young company established in 2004. Being small, we have the ability to listen to our customers' views and make changes quickly. There are no big company politics! Please don't hesitate to contact us with your opinions be they positive or negative - we'll listen either way. The founders, Robin Horsell and Tim James, focus on strategic development but in reality Louise Crofts runs the business. Robin has a background in supply to Marks and Spencer having been a main board director of M&S’ biggest supplier. Tim has a retail background and was Buying and Marketing Director of Homebase. Louise is the rock on which the business is founded and despite having two young children, keeps a firm handle on the tiller to make sure we're on the right course and avoiding icebergs! As Managing Director, Louise has responsibility for all aspects of day to day management, including buying, finance and operations. If Louise says it can't be done - you can be sure that every avenue has been explored! Technology Director, Ray Beaumont looks after all our IT needs at head office, in our warehouse and on the web. He also leads the design, development and support of our bespoke e-commerce and back-office systems. His background includes a diverse range of businesses, most recently as CTO at Hemscott PLC.
Schoolblazer's success is down to our fabulous team:
Robin Horsell Profile Picture

Robin Horsell


Tim James Profile Picture

Tim James


Louise Crofts Profile Picture

Louise Crofts

Managing Director

Ray Beaumont Profile Picture

Ray Beaumont

Technology Director


Services Team



IT Team


Clare Burrows

Account Director

Clare has worked at Schoolblazer for over 7 years spending most of her time with Robin . She deserves a medal, but instead we promoted her to Account Director. Clare makes sure that all our School customers can’t stop talking about how fabulous we are, because she is responsible for their wellbeing. If there is a problem – Clare is all over it making sure that is resolved instantly. Outside of work, Clare will often be seen out on her horse team chasing, including the boys!

Amanda Andrews

Product Manager

Amanda works on our new school implementations, ensuring every product detail is signed off by our customers and making sure through her diligence there are no c*ck ups! She also builds our new school websites, ensuring they are delivered to you on time and to specification. She brightens our day with her smile and constant inappropriate innuendos.

Harriet Lomas

Product Manager

Harriet is responsible for all those really important sales admin jobs that need lots of attention to detail, something that doesn't come naturally to sales people! If you look after one of our shops or you buy through Schoolblazer Direct, you will be familiar with Harriet's diligence. She is a trained Barista, not that you'd notice with the quality of Schoolblazer coffee!

Lucy Horsell

Business Development Manager

Lucy, as her name suggests has the misfortune of being related to our Co Founder, Robin by virtue of being his daughter.
Lucy has spent the last five years in Corporate Finance and Business Advisory at RSM and has an completed her AAT in accountancy, so unlike her father, she is good at sums. She finally took the plunge and now has joined the Schoolblazer team. Lucy is responsible for business development with a particular focus on the development of our Squadkit sportswear.

Laura Sharrock-Long

Account Manager

Laura lives in Corby – but we don’t judge her for that. She has an HNC in Business in Marketing and originally applied to work within our marketing team, but we liked her so much we decided to let her loose on our customers. She is teaming up with Clare to take responsibility for ensuring our Schools think we are fabulous, manage our critical paths and wrinkle out decisions on product as an Account Manager. She has to spend a lot of time in the car with Robin and Clare so be sympathetic if she appears frazzled.

Lana Turner

Design Coordinator

Lana originally joined Schoolblazer as an intern on design and buying but liked it so much she decided to return after graduating to head up our design service. If you have been in receipt of one of our excellent design boards, Lana’s skills will be all too apparent. Lana is Lee’s (IT) daughter. We like to keep it in the family at Schoolblazer.

Customer Services Team

Alison Thorpe

Customer Care Manager

Alison heads up our Customer Services Team and if you find that your call has been referred to our Head Office you will invariably hear from Alison. Her calm and sunny demeanour will smooth any crisis! You can be sure she will move heaven and earth to help resolve your query.

Finance Team

Jane Dexter

Finance Director

Jane is our Finance Director. She is a fully qualified ACMA and is very clever. She is the navigator that prevents the Schoolblazer ship hitting the rocks. Jane is responsible for producing our management accounts and we are grateful for her diligence in delivering them accurately and on time. Jane works with Tim to ensure our banks continued support, delivering our A* credit rating.

Julie Shields

Finance Assistant

Julie looks after the Schoolblazer financial administration and is responsible for paying, not making excuses to, our fantastic suppliers. She also has the most important job in the office - paying the team's wages and their expenses. You'll often see Julie telling Robin off for incorrect expense claims, she says he's worse than politicians! Julie is always the life and soul of the Schoolblazer Christmas party.

Sam Gallant

Junior Finance Assistant

Sam is the newest member of the finance team. He is a Maths graduate like Stephen. They are both very brainy and work very hard to ensure our cash is carefully controlled by the buying team. They also share a flat, so you can imagine how much fun they have watching University Challenge on repeat. Sam is a font of knowledge and likes to be able to answer difficult problems posed by the Directors. He’s also fast developing a reputation for being the last to leave company nights out!

Buying Team

Steve Tuck

Head of Buying

Steve heads up the Buying Team and oversees all sportswear and uniform purchasing, making regular trips to our factories in Indonesia to monitor production and to source new products. Steve also ensures that our suppliers meet our ethical standards. Steve is a keen oarsman regularly testing our Squadkit sportswear products himself.

Stephen Lewins

Data Analyst

Stephen is responsible for the merchandising of our uniform and sportswear and uses clever forecasting tools to help the buying team to purchase the appropriate levels of stock for each school. Stephen has a mathematics degree and talks in a language that only Tim really understands.

Debbie Smith

Buying Assistant

Debbie is a vital part of the Uniform Team. She’s a mother of two and a little older than the others so has to stop listening when the younger members of the office are discussing their weekend antics.

Amy Turpin

Assistant Buyer

Amy supports the buying team ensuring that customer’s orders are fulfilled as quickly as possible. Luckily for Amy she doesn’t have a long commute to work as she lives 2 minutes away. She enjoys working in a team and facing a new challenge which includes trying to refrain from her love of shopping.

Squadkit Sportswear

Tatjana Daskevic


Tatjana is part of our Squadkit sportswear team. She has a Master's degree in logistics and supply chain management from Cranfield. She's fizzing with ideas for how we can improve and loves being involved in sports product development, probably because that way she can spend more time with our Squadkit Performance Director, Jason White!

Charlotte Colclough


Charlotte supports the Squadkit team ensuring that orders are placed and products are coming in on time. Charlotte is a very keen cyclist and thinks nothing of a 50 mile jaunt on a weekday. She makes the rest of the office feel very unfit!

Robbie Smart

Squadkit Coordinator

Robbie Smart is a strapping lad and great to have around the office. He’s very popular already because he loves nothing better than humping boxes and is always willing to lend a hand. Robbie used to be a dab hand with a Bunsen burner as he always wanted to be a Scientist. His first job was with Joules and then he realised he needed to be with a proper clothing retailer; Schoolblazer! Robbie looks after our Squadkit team and staff kit orders, and has made a massive difference to Alistair’s organisation. Your teamwear or staffwear order being on time and to specification will be down to Robbie’s scientific attention to detail.


Charlotte Goodall


Charlotte is responsible for all of our uniform purchasing. Charlotte has recently undergone a style makeover to ensure that she can procure service from our suppliers that would be out of reach to other schoolwear retailers. Charlotte often travels to Indonesia to make sure our garments are being made to the highest standards and our manufacturers are meeting their obligations on ethical trading.

Julie Catling


Julie is responsible for all of uniform purchasing. That is a very complicated task as there are so many variations but through her great tenacity she gets it right! When she's not talking about her pets she makes sure that we have the right levels of stock in our warehouse to fulfill all of our orders and spends her time chasing our suppliers to ensure that our stock arrives in good time.

IT Team

Lee Daffem

Senior Analyst Programmer

Lee has had a varied career running and developing a wide variety of websites. He’s a real coding whizz but is happiest when he’s working from home (usually in the middle of the night) rather than the office. Lee leads the development of our e-commerce platform.

Jon Hudson

Infrastructure Manager

Jon is the IT wiz of the office. He recently defected from our excellent IT support company, Cambridge Networks to join the Schoolblazer team. Whenever anything goes wrong IT wise Jon is your man. Like when Robin can't log on to Facebook or other such crises! Jon attended the now famous Schoolblazer summer barbeque, we think this event alone persuaded him to jump ship.

Hayden Melville

Application Support Engineer

The girls in the office got very excited at the prospect of big muscly Kiwi in the office. Hayden did not disappoint even though it would appear from his girth that his All Black days are long behind him. Hayden works in our IT Department on something called software. His CV has words like Widget, Android and something called GitHub. It’s a total mystery to us all, but one thing we do know is we wouldn’t be without his cheerful smile and super helpful demeanour.

When Ray, Lee and Jon are in the office together they speak in a strange language and laugh at things that no other team member understands. It’s like being in the twilight zone.

Operations Team

We operate our warehousing, pick, pack and name-tag operative from our 45,000 square foot brand new warehouse in Mansfield, Nottinghamshire. We have a unique set-up with brother and sister team as our Joint Operations Managers.

Sean Ryan

Operations Manager

Sean takes responsibility of our dispatch area, ensuring your orders are shipped as quickly as possible, and returns are processed accurately and in a timely manner. Always happy to help, nothing is too much trouble.

Leanne Ryan

Stock Control Manager

Leanne is the Schoolblazer font of all knowledge! She has an encyclopaedic knowledge of our product range and takes responsibility for all goods in and processes all garments arriving at the warehouse. Leanne ensures these pass our rigorous QC examinations prior to release to the pick face.

We employ a great team of 17 other warehouse operatives, all of whom make a fantastic contribution to our success, most particularly with their dedication over the very busy summer period. To give you some idea of how hard they work, we ship 80% of our annual sales in July, August and September. During this time we sew on 3km of Name-tapes and ship over 1000 orders a day.